I am Lisa, the owner and designer behind BPassionit, where style meets sport.
I embarked on this journey in 2019 at a pivotal moment in my life. Having raised my children, I had more time to pursue a 36-year and counting passion of mine: tennis. This time, however, I wanted to add to the sport.
I wanted to feel the same excitement getting dressed for tennis as I did going out to dinner with my family. I wanted to bring designer-forward prints to tennis clothing, and most of all, I wanted the clothing to fit, be comfortable, and flattering to wear all day. One outfit to take on whatever your day may bring.
Since then, I've created a family of local California-based pattern makers and manufacturers and scoured the globe for beautiful moisture-wicking performance fabrics with UV protection. I produce limited batches of each style to ensure quality and release clothing on a rolling basis throughout the year. I am hands-on in the end-to-end process of bringing each piece of clothing to market—from relentless fit tests to sitting side-by-side with my manufacturer to meeting many of my customers at tennis shows across the country.
When you choose BPassionit, you're not just buying activewear; you're supporting a small independent retailer committed to sustainable and ethical practices.
We are more than just a brand; we're a community-conscious company. Our priority is putting our customers first and offering flexibility in our services. I welcome you to explore our website and discover the passion and dedication woven into every piece of our sportswear.
Thank you for being part of the BPassionit journey.
Meet The Team
Dongna Fang
Dongna has been with the team since its inception. She creates my patterns and CAD illustrations. Without Dongna’s skills, you have no product. Over the years, we have worked on many designs together, searching for BPassionits perfect fit. Dongna has two beautiful children, is civically minded, and loves to travel (Dongna Fang iWear).
Raymond & Lily Li
This couple has accomplished a lot as owners of Gar May Garments in San Francisco. Having sewn for many well-known brands, they are one of the few quality apparel manufacturers still operating. Mr. Li manages the business side and is the best at cutting their markers. Lily oversees all sewing from production to samples. Time and again, their attention to detail has proven to be very helpful. They enjoy traveling and spending time with their family and friends (garmay1118@gmail.com).
Deena Lyon
Deena is our magician at photography as well as Photoshop. What’s her focus? You name it maternity, glamour, beauty, branding, and fashion. She is married and loves to travel. Oh yes, and to make small businesses look good! (lyonportrait.com)
Nick Leffler
Nick has been with BPassionit since 2021. I needed a new person to take on my website maintenance, and boy, I got so much more! He is very knowledgeable, and I enjoy working with him. He did a fantastic job of keeping my old website trouble-free and is the web designer behind this new website you view today. Nick has given me peace of mind (Exprance).
Erin Traynor
Erin is a PE teacher turned bookkeeper who
loves to solve problems. She is married and a mother of three with a beautiful grandchild. Her hobbies are running, coffee, and reading. By Solving many of our problems, we now have much more time to focus on other parts of the business (Red Barn Booking).
Lynnette Martelle
Lynnette has my heart. She has been with the team since its inception. She is a realtor and mother, and she has five beautiful Grandchildren. She loves to help our business succeed and is always there when needed (lmartellehomes@gmail.com).
Tatiana Akhounov
Tatiana is a model and content creator. She has been contracting with BPassionit since 2021. We are always thrilled whenever Tatiana becomes available. She has provided some of the most fun videos and photographs, and we are forever grateful for her support. Tatiana is married and a mother to a beautiful son. She loves modeling, being in front and behind the camera, spending time with her family, and traveling.
Gemma Lum
Gemma, the newest member of BPassionit, has just started her internship, and we look forward to working with her. She excels in digital marketing, content creation, and social media. At 14, she founded Orbit Digital, showcasing her commitment to learning and innovation. Her hands-on experience enhanced Orbit's market presence in Sacramento, emphasizing audience expansion and unconventional strategies. In her free time, she enjoys gym workouts and watching crime shows.